Websites Using MGID

MGID is a native advertising network: sponsored article widgets that sit below or within a page's content, styled to look like the site's own recommendations. It does a different job from a display network, and its roster is one of the most international in the directory. The publishers below are verified from public advertising records.

What MGID is

MGID calls itself a global pioneer in native advertising and says it reaches up to a billion people a month. Its core product is the recommendation widget: a block of sponsored stories, usually at the end of an article, that pays when readers click through. That is a different unit from the banner slots Mediavine or Raptive manage, which is why native and display networks often appear on the same site.

Requirements

MGID's publisher requirements, from its own help centre:

• A stable 5,000 unique visitors a day. Another MGID page gives 3,000 a day, or roughly 90,000 a month, so expect the bar to sit somewhere in that range
• At least 30 articles since the site was created, each at least 500 words and unique
• HTTPS
• Advertising no more than 30% of page content, with in-article placements at least 200 words apart
• No fake news, gruesome material, tools for illegal downloading or streaming, or adult content

Payment is Net-30. The minimum payout is $100 by PayPal, Payoneer or Tipalti and $1,000 by bank transfer, and earnings below the threshold roll into the next month.

Who actually uses it

Fewer than half of MGID's domains are plain .com. Brazil is the largest national group at about one site in ten, with Ukraine, Vietnam, Italy and India all well represented. If you are looking at monetisation for a news or entertainment site outside the US, this is one of the more useful lists on the site, because most managed networks do not take that inventory.

Its biggest overlap is with MonetizeMore's PubGuru platform, with about a hundred sites in both. That is the native-plus-display pattern in the data: a header bidding wrapper running the banner slots and MGID filling the space below the article.

What publishers typically earn

Native widgets are paid mostly per click rather than per impression, so earnings depend on how engaged readers are and on where the widget sits. Rates per thousand pageviews are generally well below what a premium display network pays, and the point of a native unit is usually to add revenue on top of display rather than to replace it.

How this list is built

Membership is established from public advertising records: the standardised files and tags that networks and publishers maintain so advertisers can confirm who is authorised to sell a site's inventory. Nothing here is self-reported by the site, and nothing is inferred from how a page looks.

Records are cleaned before they reach this list: duplicate entries for the same site are collapsed, test entries and resold inventory are discarded, and a site is listed once no matter how many times it appears upstream. About a hundred domains in MGID's records no longer exist, and those are left out too. See our methodology for what we check and what we deliberately leave out.

The honest caveat: authorisation records can lag reality slightly when a publisher leaves a network, which is why entries are re-checked over time and carry the date they were last confirmed.

Frequently asked questions