Websites Using NitroPay

NitroPay, now branded Nitro, is a self-serve ad platform owned by Overwolf and built for gaming and entertainment sites. Publishers create and manage their own placements in a dashboard rather than handing the site to an account team. The publishers below are verified from public advertising records.

What NitroPay is

Nitro is part of Overwolf, the platform behind a large catalogue of in-game apps and mods, and the two together say they reach over 113 million unique gamers a month. The product is deliberately hands-on: a dashboard where the publisher creates placements and watches CPM and RPM in real time. That makes it a different proposition from Playwire or Venatus, which manage the setup for you.

Requirements

Nitro's own blog gives a minimum of 100,000 monthly views, though another of its posts says there is no stated minimum to apply. Its documentation says approval weighs the amount of traffic, where it comes from and what the site is about. The firm conditions are in its publisher guidelines:

• Invalid earnings or traffic no higher than 1% of the total
• A content site that works properly, not one driven by pop-ups
• An accessible privacy policy that discloses third-party ad partners
• No pornographic, adult or mature content

Setup also goes through Google's Multiple Customer Management, which means passing Google's own approval, an ID check and a PIN posted to a physical address. Nitro says it takes five to seven business days on average to line up enough demand to go live.

Payment is Net-7, which Nitro describes as payment within seven days of the close of the reporting period. That is far quicker than the Net-60 Playwire states.

Who actually uses it

Gaming dominates. One domain in ten ends in .gg, and many of the rest are wikis, calculators, map tools and build planners for specific games, the kind of utility site that keeps a player coming back. Its largest overlaps by far are with Playwire and Venatus, which shows how much the three gaming specialists compete for the same sites.

What publishers typically earn

Nitro publishes no rate card. Gaming audiences carry lower rates than finance or home content and block ads more than most groups, so returns here depend heavily on traffic volume and geography. The real-time dashboard at least means a publisher sees the effect of each change directly.

How this list is built

Membership is established from public advertising records: the standardised files and tags that networks and publishers maintain so advertisers can confirm who is authorised to sell a site's inventory. Nothing here is self-reported by the site, and nothing is inferred from how a page looks.

Records are cleaned before they reach this list: duplicate entries are collapsed and three internal test accounts are excluded. Nitro names a publisher for only about 60% of its domains, so the publisher column is emptier here than on most network pages; it is left blank rather than filled with a guess. See our methodology for what we check and what we deliberately leave out.

The honest caveat: authorisation records can lag reality slightly when a publisher leaves a network, which is why entries are re-checked over time and carry the date they were last confirmed.

Frequently asked questions