Websites Using Playwire

Playwire is a US ad monetisation company whose roster leans heavily toward gaming, entertainment, education and kids' sites. It sells its RAMP platform two ways: fully managed, or as self-serve technology for publishers who want to run it themselves. The publishers below are verified from public advertising records.

What Playwire is

Everything Playwire sells sits on one platform, RAMP, and the choice a publisher makes is how much of it to hand over:

• RAMP Managed Service is the familiar managed-network arrangement. Playwire runs demand, layout, price floors and reporting
• RAMP Self-Service puts the same stack in the publisher's hands, for sites that want control over their own setup at a lower traffic bar

On top of the programmatic side, Playwire runs a direct sales team that sells campaigns to brands across its publishers' inventory, plus app and in-game advertising. The advertiser segments it promotes are kids, entertainment, gaming and brand, and that list explains the roster better than anything else: Playwire is built around audiences that lifestyle networks do not specialise in.

Requirements

Playwire states its thresholds on its own FAQ and product pages:

• 500,000 monthly pageviews for RAMP Managed Service, recorded in Google Analytics
• 100,000 monthly pageviews for RAMP Self-Service
• 1,000 daily active users for apps
• Invalid traffic below 7%, an HTTPS site with a privacy policy, and no blacklisting with Google or other major ad providers
• At least three ads in highly viewable positions on each device, and a good footprint in English-speaking countries such as the US, UK and Canada

Two conditions catch publishers out. AdSense and Ad Exchange cannot run on the site alongside Playwire's script, although the accounts themselves can stay open. And Playwire does not monetise Google AMP pages, so a site that depends on AMP traffic loses that inventory. Payment is Net-60, sent at the start of each month, under a revenue share whose percentage is not published.

Who actually uses it

Gaming is the largest category on this list by a wide margin, followed by entertainment, and a noticeable share of domains sit on .gg and .io, the extensions game communities favour. The networks it shares the most publishers with say the same thing: Publift, NitroPay and Venatus, each competing for gaming and entertainment inventory, rather than the lifestyle networks.

What publishers typically earn

Playwire publishes no rate card. Its own pitch centres on price floor optimisation, and it reports a 20% average revenue increase from its floor controller alone; treat that as the company's figure rather than a promise. The honest expectation for a gaming or entertainment site is a lower rate per impression than finance or home content, offset by audiences that visit often and stay a long time.

How this list is built

Membership is established from public advertising records: the standardised files and tags that networks and publishers maintain so advertisers can confirm who is authorised to sell a site's inventory. Nothing here is self-reported by the site, and nothing is inferred from how a page looks.

Records are cleaned before they reach this list: duplicate entries for the same site are collapsed, app store listings are removed, and a site is listed once no matter how many times it appears upstream. Playwire's records included four internal test accounts, among them test.com, and around 50 domains that no longer exist. Both are excluded rather than listed as customers. See our methodology for what we check and what we deliberately leave out.

The honest caveat: authorisation records can lag reality slightly when a publisher leaves a network, which is why entries are re-checked over time and carry the date they were last confirmed.

Frequently asked questions