Ad networks
Websites Using Publift
Publift is an Australian ad-tech company that manages programmatic advertising for small and mid-sized publishers through Fuse, its own header-bidding stack. It is one of the few managed partners that qualifies publishers on revenue rather than pageviews. The sites below are verified from public advertising records.
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2,433 more Publift sites
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What Publift is
Publift was founded in Sydney in 2015 by two former Google employees, with a straightforward premise: independent publishers were losing money because header bidding required an ad ops team they could not afford. Fuse, the platform they built, wraps that complexity into a managed service, and Publift now holds Google Certified Publishing Partner status at the Premier tier.
The practical difference from Mediavine or Raptive is geography and mix. Publift is not a US lifestyle-blog network. Its roster runs across Europe, Latin America, Asia and Australia as much as North America, and it skews toward tools, utilities, forums, gaming and news rather than food and home. If your site is outside the English-language lifestyle bracket that the big US networks are built around, this is a list worth reading closely.
Publift also monetises mobile apps alongside websites. Those app listings are not shown here, because this is a directory of websites, and an app store entry is not a site anyone can visit and inspect.
Requirements
Publift states its partnership criteria publicly, and the primary one is unusual:
- Around $2,000 USD a month in existing ad revenue. This is the main threshold, not traffic. Sites below it that are growing quickly are still considered
- Roughly 500,000 monthly pageviews, treated explicitly as a secondary metric
- Original, brand-safe content that meets their content policy
- Traffic concentrated in North and South America, Europe, or Australia and New Zealand
The revenue-first bar cuts both ways. A site already earning $2,000 a month has proved its inventory is worth buying, which is a harder test than a pageview count for low-value traffic. But a high-RPM site in finance or B2B can clear it on far less traffic than Mediavine or Raptive would ever accept.
What publishers typically earn
Publift publishes no rate card and reports revenue uplift rather than absolute RPM, citing increases of up to 55% for publishers moving from AdSense or an unoptimised setup. That framing is worth reading carefully: an uplift figure describes the change, not the level, and the level depends entirely on your niche and where your readers are. A site with mostly Southeast Asian traffic will not reach the RPMs that the same content earns from US readers, whoever manages the ads.
How this list is built
Membership is established from public advertising records — the standardised files and tags that networks and publishers maintain so advertisers can confirm who is authorised to sell a site's inventory. Nothing here is self-reported by the site, and nothing is inferred from how a page looks.
Records are cleaned before they reach this list: duplicate entries for the same site are collapsed, placeholder and internal test entries are discarded rather than guessed at, and a site is listed once no matter how many times it appears upstream. App store listings are removed rather than reduced to the store's own domain, which would otherwise show Google and Apple as customers of the network. See our methodology for what we check and what we deliberately leave out.
The honest caveat: authorisation records can lag reality slightly when a publisher leaves a network, which is why entries are re-checked over time and carry the date they were last confirmed.
Frequently asked questions
How many websites use Publift?
Our verified index holds roughly 2,400 Publift publisher domains, after app store listings are excluded. The exact figure is shown at the top of this page and changes as publishers join and leave.
What are the requirements to work with Publift?
Publift looks first at revenue, typically around $2,000 USD a month from existing ads, and treats roughly 500,000 monthly pageviews as a secondary signal. Content must be original and brand safe, and traffic should come mainly from the Americas, Europe, or Australia and New Zealand. Fast-growing sites below the revenue bar are still considered.
How do you know these sites use Publift?
Membership is established from public advertising records — the standardised files and tags used across the industry to confirm who is authorised to sell a site's ad inventory. It is not self-reported by the site, not scraped from a directory, and not estimated.
Publift or Mediavine — which is the better fit?
They qualify publishers differently. Mediavine asks for about 50,000 sessions a month and is built around US and English-language lifestyle content. Publift asks for about $2,000 a month in existing ad revenue and works with a far more international roster, including tools, forums, gaming and news. A high-RPM site with modest traffic often clears Publift and not Mediavine, and a large low-RPM site can be the reverse.
What is Fuse?
Fuse is Publift's own header-bidding and ad-management platform, built in 2015 to give independent publishers the kind of programmatic setup that previously needed an in-house ad ops team. It is the technology behind the managed service rather than a separate product a publisher buys.
How often is this list updated?
It is rebuilt from the network's published records and re-checked on a rolling basis. Each row carries the date it was last confirmed, and sites that leave are marked removed rather than quietly deleted.