Ad networks
Websites Using Raptive (AdThrive)
Raptive is the ad network that was AdThrive until its 2023 rebrand — the same company, the same ad stack, a new name. It sits at the top of the managed-ads market, and the entry bar shows it: around 100,000 pageviews a month and an audience that is mostly American. The sites below run Raptive right now, identified from their live ad configuration.
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7,098 more Raptive (AdThrive) sites
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What Raptive is
Raptive is a full-service ad management company: it sells a publisher's inventory, runs the header-bidding auction, manages the ad layout and pays out monthly. AdThrive launched in 2013, grew into the network most large food and lifestyle blogs ran on, and rebranded to Raptive in September 2023 to signal a wider creator business.
The rename never reached the plumbing. The tag script still loads from ads.adthrive.com and the authorised-seller lines in publishers' ads.txt files still say adthrive.com — which is why a site can look entirely un-Raptive on the surface and still be unmistakable underneath. It is also why searching for “sites using AdThrive” and “sites using Raptive” should return the same list. This one.
What Raptive requires
- ~100,000 pageviews per month — pageviews, not sessions, which is a lower bar than the same number in sessions would be
- Majority US traffic. Raptive's advertiser demand is American; a site with the right pageviews and the wrong geography gets declined
- Original, owner-operated content — not scraped, spun or bulk-generated
- An AdSense account and a site in good standing with Google Publisher Policies
- No adult content, and nothing that would fail a brand-safety review
Thresholds move. Treat these as the shape of the requirement and confirm the current numbers with Raptive directly before you apply.
What publishers earn
Raptive publishes a 75/25 revenue split in the publisher's favour. Session RPMs commonly land in the $20–$50 range, but that band hides more than it shows: niche and season drive the number far more than the network does. Food, home, personal finance and parenting sit at the top; entertainment, general-interest and non-US traffic sit well below. Q4 lifts everything, and January takes it back.
Raptive vs Mediavine vs Journey
| Network | Entry threshold | Typical RPM | Best for |
|---|---|---|---|
| Raptive | ~100,000 monthly pageviews | $20–$50 | Established US food, home and lifestyle publishers |
| Mediavine | ~50,000 monthly sessions | $15–$40 | Mid-size blogs ready for full-service management |
| Journey by Mediavine | ~10,000 monthly sessions | $8–$20 | Growing sites not yet at a flagship threshold |
The practical difference is not the RPM band — those overlap heavily — but who each network will take. A site at 60,000 sessions has a real choice between Mediavine and waiting for Raptive; a site at 12,000 does not.
What kind of sites actually run Raptive
This is where a list beats a brochure. Across the sites in this dataset whose category could be identified, food and recipe sites outnumber every other category by more than four to one — the next largest groups are parenting, crafts and DIY, and travel, each roughly a seventh the size. Raptive's reputation as the food blogger's network is not marketing; it is what the data looks like.
The niche rail on this page breaks the whole list down, and each niche links to the sites in it. Categories are inferred from the domain, so a large share of the list sits in Other / Uncategorized — an honest gap rather than a guess.
How Raptive is detected
Membership is read from a site's public ad configuration, never from a claim the site makes. Two signals identify Raptive: the ads.adthrive.com tag script in the rendered page, and adthrive.com authorised-seller lines in the site's ads.txt file. Both are public by design — ads.txt exists precisely so that anyone can check who is allowed to sell a site's inventory.
Sites that leave the network are marked as removed rather than quietly deleted, so the list reflects the network as it is today instead of everyone who was ever on it.
Frequently asked questions
How many websites use Raptive?
The verified count is shown at the top of this page and changes as sites join and leave the network. Raptive sits at the premium end of the market, so its publisher base is smaller than entry-level networks like Ezoic but far more concentrated in high-RPM niches.
Is Raptive the same as AdThrive?
Yes. AdThrive rebranded to Raptive in September 2023. It is the same company and the same ad technology — and the underlying tags still reference adthrive.com, which is how the network is identified on a live site.
What are the requirements to join Raptive?
Roughly 100,000 pageviews a month, a majority-US audience, original owner-operated content, and a site in good standing with Google Publisher Policies. Raptive also expects an AdSense account in good standing. Confirm current thresholds with Raptive before applying, as they change.
How much do Raptive publishers earn?
Raptive pays a 75/25 revenue split in the publisher’s favour, and session RPMs commonly fall between $20 and $50. Niche and season matter more than the network: food, home and finance sites sit at the top of that range, entertainment and non-US traffic well below it, and Q4 lifts every figure.
Raptive vs Mediavine — which pays more?
Their RPM ranges overlap, so for most sites the deciding factor is eligibility, not rate. Raptive asks for about 100,000 monthly pageviews against Mediavine’s 50,000 sessions, and Raptive’s demand is more US-weighted. A publisher with heavy US traffic in a premium niche typically sees more from Raptive; a site with mixed geography often does not.
What niches dominate Raptive?
Food and recipe publishers, by a wide margin — more than four times the next largest category in this dataset. Parenting, crafts and DIY, travel and home each form a meaningful second tier. The niche filter on this page shows the full breakdown.
How do you know these sites use Raptive?
Every listing comes from the site’s own public ad configuration: the ads.adthrive.com tag script on the live page and adthrive.com entries in its ads.txt file. Neither is self-reported, and neither is present unless the publisher set it up. Rows are re-verified on a rolling basis and carry the date they were last confirmed.
Can I download the full list of Raptive sites?
Pro subscribers can export filtered results to CSV, subject to a monthly cap. The cap keeps the dataset a research tool rather than something that can be redistributed wholesale.