Websites Using Setupad

Setupad is a header bidding partner based in the Baltics, with offices in Riga and Vilnius, offering a fully managed Prebid service and a self-serve tier. One in five of its domains is Lithuanian. The publishers below are verified from public advertising records.

What Setupad is

Setupad calls itself an analytics-driven monetisation platform. It is a Google Certified Publishing Partner and a Prebid member, runs its own ad server, and sells two ways:

• Managed Prebid, a fully managed service where Setupad handles setup and optimisation, with a dedicated account executive per site
• Self-Serve, with Free, Business and Enterprise packages on a monthly price rather than a revenue share

It is not built to replace Google. Setupad says its Prebid service works alongside AdX and AdSense through the publisher's own Google Ad Manager account, and it can work with other ad tech providers too.

Requirements

Setupad lists three conditions for publishers:

• Significant traffic, which it puts at 100,000+ visitors a month (elsewhere, 100,000 monthly sessions), mainly from the US, UK, Canada and Australia
• Compliance with its quality policy
• Adding Setupad's lines to ads.txt and using all of its demand sources, Google included

The first payment is issued 60 days after the end of the first month, once earnings reach €100; smaller balances roll over. It pays by bank transfer, PayPal, Payoneer, Wise, Revolut or Paysera.

Who actually uses it

The roster reflects where the company is. Just over 20% of domains end in .lt and more are Latvian and Romanian, so this is the most Baltic and Eastern European list in the directory. Its largest overlap is with MonetizeMore's PubGuru platform, then MGID: publishers in the same markets trying the same alternatives to running AdSense alone.

What publishers typically earn

Setupad claims at least a 30% revenue increase over Google AdSense. That is its own figure, measured against the weakest common baseline, so treat it as a direction rather than a number. Baltic and Eastern European traffic carries lower advertiser rates than US traffic, which matters more here than any platform choice.

How this list is built

Membership is established from public advertising records: the standardised files and tags that networks and publishers maintain so advertisers can confirm who is authorised to sell a site's inventory. Nothing here is self-reported by the site, and nothing is inferred from how a page looks.

Records are cleaned before they reach this list. Setupad's records hold around 1,900 entries, but more than 600 name no domain at all and some are marked confidential, so they are dropped rather than guessed at. That is why the domain count is well below the entry count. Placeholder entries such as example.com are excluded too, along with about 125 domains that no longer exist. See our methodology for what we check and what we deliberately leave out.

The honest caveat: authorisation records can lag reality slightly when a publisher leaves a network, which is why entries are re-checked over time and carry the date they were last confirmed.

Frequently asked questions